Customer Retention
Understand How Long Customers Stay With You
Track customer retention based on order frequency. See how often customers reorder, uncover retention patterns, and optimize strategies to build lasting customer relationships.
- Average Orders per Customer
- Calculate the average number of orders placed by each customer. Use this metric to understand overall engagement and customer loyalty.
- Customer Order Frequency
- See how many customers placed at least X orders in the selected time period. Track Order 1, Order 2, and beyond to discover retention patterns.
- Percent Retained
- Track the percentage of customers at each order level who placed an additional order. Identify where customers drop off and optimize retention strategies.
Order Frequency Tracking
Understand Customer Behavior
Track how customers move from their first order to repeat purchases over time. See how many customers reach each order level, how retention changes, and where drop-off occurs. Order X shows customers who placed at least X orders; percent retained shows how many from the previous level placed an additional order.
Key Insights
Turn retention data into stronger customer loyalty and sustainable growth
- Identify Drop-Off Points
See where customers stop buying across order levels. Focus on the biggest drop-offs to improve the customer experience where it matters most.
- Understand Customer Loyalty
Track how many customers place multiple orders to gauge loyalty. Identify opportunities to strengthen long-term engagement.
- Optimize Retention Strategies
Use retention insights to refine your marketing, product, and customer experience strategies to keep customers coming back.
Frequently Asked Questions
What is customer retention for Amazon sellers?
Customer retention measures how long customers are retained based on the number of orders they place. It shows how many customers continue to buy from you over time, helping you understand customer loyalty.
How do you calculate customer retention?
Customer retention is calculated by tracking the number of orders placed by each customer within a time period. When filtering by a single product, it shows purchases of that product. When filtering by multiple products, it shows purchases of any of those products.
What does 'percent retained' mean?
Percent retained shows the percentage of customers from the previous order count who placed an additional order. For example, the value for Order 2 represents the percentage of Order 1 customers who went on to place a second order.
How can I improve customer retention?
Focus on product quality, excellent customer service, competitive pricing, follow-up communication, and building a memorable brand. Use retention data to identify drop-off points and optimize your strategies.
Start tracking customer retention today
Understand how long customers stay with your business and optimize your retention strategies.