Repeat Customer Rate
Measure True Customer Loyalty
Track which customers come back to buy again, identify your most valuable customer segments, and build a sustainable business on repeat purchases.
- Total Customer Distribution
- Pie chart showing your total one-time vs. repeat customer breakdown over the full lifetime of your Amazon business.
- Monthly Customer Trends
- Stacked chart showing new customers, repeat customers, and same-month repeats by month. Track how your customer base evolves over time.
- Customer Acquisition Funnel
- Bar chart comparing first-time vs. second-time customers month by month. Identify trends in customer conversion from new to repeat buyers.
Total Distribution
One-Time vs. Repeat Customers
See your total customer distribution by type. This view is not affected by date range filters and shows your overall customer loyalty metrics across all time.
Monthly Breakdown
Repeat Customer Rate by Month
Track customer conversion behavior month by month. See how effectively you turn first-time buyers into repeat customers with comprehensive monthly trends.
Customer Conversion
Customers Gained Each Month
Track how many customers you acquire each month and how many convert to repeat buyers. This view shows the conversion funnel from first-time to second-time customers.
Key Insights
Why repeat customer rate matters for your Amazon business
- Customer Loyalty Indicator
Repeat customer rate is the ultimate measure of customer satisfaction and product-market fit. High rates indicate customers love your products and trust your brand.
- Sustainable Growth
Acquiring new customers is expensive. A high repeat customer rate means you're building sustainable growth through loyal customers rather than constantly replacing churned ones.
- Customer-Level Tracking
dataryot tracks customers, providing accurate customer-level insights that go beyond simple order tracking. See the full picture of customer loyalty.
Frequently Asked Questions
What is repeat customer rate?
Repeat customer rate measures the percentage of your customers who make more than one purchase. It's a key indicator of customer loyalty and product-market fit. Calculated as (repeat customers ÷ total customers) × 100.
How do you calculate repeat customer rate?
Divide the number of customers who made 2+ purchases by your total number of customers, then multiply by 100. For example, if 300 of 1,000 customers bought twice, your repeat customer rate is 30%.
What's a good repeat customer rate for Amazon sellers?
A good repeat customer rate is 20-30% for most categories. Above 30% is excellent. Below 20% suggests opportunities to improve customer experience or product quality.
How can I improve my repeat customer rate?
Focus on product quality, excellent customer service, competitive pricing, follow-up communication, and building a memorable brand. Consider loyalty programs or subscription options like Amazon Subscribe & Save.
Start tracking repeat customer rate today
Measure customer loyalty and build a sustainable business on repeat purchases.